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Heaven or Hell is the trademark battle intro of the Guilty Gear series.

In all fightning games in the series, after the characters battle introductions, the words "Heaven or Hell" appear on screen, with an accompanying announcer. Afterwards, the duel number is announced (Final if rounds are set to 1, Duel One otherwise), and Let's Rock signals the beggning of the battle.

The phrase is a recognizeble staple of the series, and is featured in most all trailers and game introductions. 

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